Meet Sam Swift
Sam Swift
Founder, Rise Trades Academy
From the Tools to the Boardroom — Sam's Been There
Sam Swift knows exactly what it feels like to be brilliant at your trade but frustrated by the business side. Having built and scaled a successful construction business from the ground up, Sam has lived every challenge that trade business owners face — from chasing payments and underpricing jobs, to working 60-hour weeks with nothing left to show for it at the end of the month.
That experience became the foundation for Rise Trades Academy. Sam's mission is simple: to give tradespeople the business skills they were never taught — the tools to build something genuinely profitable, sustainable, and worth waking up for every morning.
With a background spanning hands-on trade work, business development and team leadership, Sam brings a rare combination of on-the-tools credibility and sharp commercial thinking. This isn't classroom theory delivered by someone who's never worn work boots — it's real-world knowledge from someone who has built exactly what attendees are trying to build.
Sam's approach is direct, practical and energising. Every session is built around implementation — you'll leave with frameworks you can use immediately, not just ideas you'll forget by Monday morning.
